Need to figure out why nobody’s reading your content marketing? Maybe you should take a lesson or two from a YouTube-sponsored boxing match. Wait, what?

Logan Paul v. KSI fight ends in draw reports the BBC.

Yes, you read that correctly. The world renowned British Broadcasting Corporation provided minute-by-minute updates of an event precipitated by online beef between two of the world’s least likeable YouTube personalities: Britain’s favorite budding misogynist gaming vlogger KSI and esteemed Japanese corpse voyeur Logan Paul.

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