On any given day, we end up writing in some manner or another—more than likely, it’s in an email format. That, at least, is simple–there’s no question about knowing your audience when you write a personal email. But for other types of writing, this becomes a bit more difficult to pin down.
Read More
[We want a to give a quick shoutout and thanks to our friends at PR News, where this article originally ran (May 2, 2016 newsletter). You can also find it in the PR News Writer’s Guidebook, vol. 2 (200 pages of invaluable PR professional advice). Want a copy? Get $50 off with coupon code Friendwriters16.]
Keyword-based SEO is a trap.
Most of us know that keyword stuffing is a bad idea, but many of us aren’t aware that most of the effort put into keywords is of low consequence. Keywords shouldn’t be viewed as a primary metric but rather as a natural result of creating quality content that brings value to the target reader. Algorithms are smarter these days, and effective conversion comes from truly understanding the voice needed to reach the ideal target market.
