Google is often among the first to set and shape digital trends around search and security. Its 2014 update reflects a growing concern about the state of cybersecurity in a world dominated by hacking, data breaches, and international espionage. But are these updates really as helpful as they claim? Let’s take a look.
I will admit it – I am completely disinterested in reading anything that isn’t salacious, violent, incendiary or focused on weight loss. Frankly, I think all digital content should be dedicated to serial killer reporting and bariatric surgery success stories – even commercial financing blogs could surely incorporate violent offender mug shot slideshows in a tasteful manner.
Does your content play it safe? Or are you willing to break a few rules? Stepping outside the conventional norms of copywriting can give your brand that “corporate cool” edge that resonates so well with consumers—provided you don’t take things too far.
Concerns about AI’s growing role in our society are more relevant now than ever before. Are content editors first on the chopping block? Or is there more to editing than process-based language models can achieve? Let’s look at some of the tools on the market and see how they measure up.
