From The Rocky Mountain English Professor (aka Susan Metzger)

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Exposure, attention and the inevitable backlash associated with social media in a digital age is now a never-ending public obsession.

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As they say, timing is everything. The second hand of an increasingly anachronistic analog clock ticks through each moment of our lives and stops for no one. There are the occasions where we wish we could will time to move faster and just as many that leave us wondering in dismay where it all went.

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Q: When should you use “since,” and when should you use “because?” Also, can I use “because” at the beginning of a sentence?

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Upon receiving my edits on an academic paper recently, the author—a non-native English speaker—questioned why I had changed “for reason of” to “for reasons of,” when there was only one reason cited in that sentence. It was a reasonable question for which I didn’t have a good answer, except that “for reasons of” is much more commonly used in English and therefore “for reason of” just doesn’t look right. Knowing this explanation would be wholly unsatisfying, I then suggested “because of” as an alternative, which probably is what I should have changed it to in the first place.

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October is here at last, and the witching hour of Halloween spooks and specters is drawing near. As I began to write, I figured there was no better time to address one of the most frightening aspects of many business’s marketing strategies:

Bad content management.

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Blogging can be an insanely powerful tool in the business world today. As a human face for a company, a blogger,  armed with a unique and engaging voice, brings a built-in customer base who are already in love with the brand.

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There’s been much ado about the millennial generation for the past few years. Whether decrying the cohort’s fondness for selfies or analyzing its symbiotic relationship with mobile devices and the Internet, there’s a glut of judgments and think pieces that attempt to define the attitudes and behavior of those born between 1980 and the early 2000s.

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Q: My 81-year-old grandma has been dating a man her own age for a few years now. They’re not planning on getting married, but they are a “couple.” How should I refer to him? “Boyfriend” just seems weird, and grandma just calls him Larry.

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