Q: I’ve been trying to produce content that bolsters my online profile and optimizes my search engine rankings. I’ve studied nearly all of the online tips and incorporated the strategies of various thought-leaders into my own web content, but I haven’t seen any improvement. What gives?

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The weather is warm, the sky is the color of a bottle of Bombay Sapphire, and The Language Ninja is taking a break from her poolside Mango Colada Cooler to address some pressing language issues. She will then take a well-deserved nap. Let’s get cracking!

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Q: What would you say are the most overused words from the past year? I nominate “pivot.”

Yes, the word “pivot” – a word that was previously only used in osteopathic and Jazz dance applications – has been tossed around quite brutally, particularly on cable news channels. The Ninja agrees that as an indication of a swift, smooth, and (ideally) imperceptible change in narrative, it is woefully inadequate.

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The Language Ninja explains the meanings of a newfangled millennial slang term.

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Q: If there’s a place in the linguistic world for the words “sexting”, “twerk”, and “totes”, why can’t we finally accept “ain’t”? It’s been in common usage for centuries. When will “ain’t” finally be recognized as a legitimate word?

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Welcome to the first Language Ninja article of what is sure to be a blazing hot summer!

Ninja’s beat the heat tip: Switch out your heat-absorbing black shinobi shōzoku for a light-reflecting bodysuit made of mirrors. She’s pretty sure you can find one on Etsy.

Now that the practical advice is out of the way, let’s get started on the questions!

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Q: Why are the rules of punctuation so strict? When is it appropriate to us a comma? When should one use a comma as opposed to a semicolon, or an em-dash, or parentheses? What is the difference between a semicolon and an em-dash, anyway? What is an em-dash, and how did it happen?

A: The Language Ninja orders you to calm down. Although you seem slightly desperate to have all the answers immediately, they will have to be addressed in a series of posts. Try not to allow your head to explode.

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Q: Can you describe the difference between “ignorance” and “stupidity”? I often wonder about the distinction when reading your posts.

A: The Language Ninja is literally and figuratively sputtering with rage at your insult disguised as a query. She concedes, however, that it is elegantly framed. Well met!

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Q: When should you use “since,” and when should you use “because?” Also, can I use “because” at the beginning of a sentence?

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Q: My 81-year-old grandma has been dating a man her own age for a few years now. They’re not planning on getting married, but they are a “couple.” How should I refer to him? “Boyfriend” just seems weird, and grandma just calls him Larry.

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