20 01 2015
Who’s Reading This, Anyway?
I recently came across a series of eye-tracking heat maps that show where people really look when they look at ads. My initial reaction was to think, “Cool!” and then completely forget about it as I do with most Internet things I skim while I’m waiting for my morning coffee to brew. But something about it came back to haunt me as I sat down to do some writing later on in the day.
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Commodities have been on my mind as of late. I’m not talking about the “Trading Spaces” kind, but rather those that are mistaken for commodities when they’re actually not — especially services. This all came about when a client of mine requested that we chat about a new direction for his company’s blogs. We’d been focusing on some of the graphic design elements of the company’s service offering and hadn’t received much feedback as of late, so when I was contacted to discuss details, I got excited. Feedback and client involvement is a strong component in effective, targeted content.
