Jet Aero Fuels represents a very niche market: combining jet refueling with ground services, primarily for private pilots of chartered flights. As with many unique companies, there really weren’t any live examples we could look to for how to phrase the marketing materials; none of the competition offered quite the same package as Jet Aero Fuels.

The approach we took relied heavily on learning what set this company apart from similar companies, then building our copy around those headline features. Although the existing site had some light content, we rewrote everything from scratch, as well as incorporating new pages that clearly delineated the distinctive services offered by Jet Aero Fuels, and will help them land the right type of clientele.