Once you lose readers there’s no getting them back, which is why it’s so important to make a great impression from the get-go. Get a C-suite perspective on the intersectionality of website design, SEO, and copywriting from our CEO and see firsthand how these factors coalesce into masterful content marketing.
It’s often said that content should be driven by keywords, but shouldn’t the content itself be the one in the driver’s seat? Here, our CEO takes a deep dive into the state of content marketing in 2016 and offers practical tips for creating content that goes beyond conventional keyword-focused strategies.
Google is often among the first to set and shape digital trends around search and security. Its 2014 update reflects a growing concern about the state of cybersecurity in a world dominated by hacking, data breaches, and international espionage. But are these updates really as helpful as they claim? Let’s take a look.
