Why do polarizing figures captivate us? Is it a human tendency to gawp at the bizarre? Or is it because these shameless personas tap into our desire to be entertained and revel in controversy? We believe it’s the latter—and marketers can leverage these same tendencies to attract, engage, and retain readership.
Good writing lives and dies by the connection formed between author and reader. Writing in business settings is no different. In digital marketing, this concept manifests as UX writing: a unique type of outreach focused entirely on the reader’s experience. Learn more about this tactic and applying it to your content.
A term once considered a slur has been reclaimed as a proud rallying cry: Nerd! Here, we’re examining the role that passionate fans have in shaping their niches, as well as quick tips for tapping into this energy to create more engaging and relevant messaging.
Explore the impact of deceptive advertising and why integrity matters more than ever. Any company can spin a lie to make a buck—but truly great companies understand the power of honesty and trust as levers for long-term loyalty.
