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For many small businesses, managing all of the daily or routine tasks that are required to be successful can feel like an endless game of wack-a-mole. You only have so many hours in the day. Likewise, even if you’re well-funded, you have a finite number of staff that need to be allocated across a variety
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It costs money to make money, right? Not necessarily. While expanding services will always come with a cost, the right process improvements can free up time and resources to explore other possibilities in tandem. Get the best of both worlds by offloading marketing tasks to those purpose-built to make it happen.
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What does Captain Kirk have to do with marketing? William Shatner’s role in Star Trek highlights some interesting notes on embracing change, pushing for more, and redefining yourself to meet the future head-on. Second star to the right and straight on ‘til morning.