The scariest thing in the world is spiders. The second scariest is poor content management. We can’t do anything about the first (and we’ve tried), but we CAN offer some simple tips for improving the accuracy, focus, and readability of your marketing material. Grab your pumpkin cider and read on.
Where do marketers draw the line between edgy and *too* edgy? A laid-back persona can bring both risks and rewards to brand perception. Get some tips on segmenting your audience and identifying which markets may appreciate more casual engagement.
Near the end of each school semester, I receive an email from my favorite college professor asking me to speak at one of her career classes. Because she was my favorite professor, and because those students will soon be a part of our local work force, I always say yes.
