Once you lose readers there’s no getting them back, which is why it’s so important to make a great impression from the get-go. Get a C-suite perspective on the intersectionality of website design, SEO, and copywriting from our CEO and see firsthand how these factors coalesce into masterful content marketing.
Who decided that a “business” voice meant a “boring” voice? We don’t know where it started, but we know where it ends. Right here, today. Ditch the boring business lingo and connect with your readers as people first. Our rundown of business writing practices is a great place to begin.
Good writing lives and dies by the connection formed between author and reader. Writing in business settings is no different. In digital marketing, this concept manifests as UX writing: a unique type of outreach focused entirely on the reader’s experience. Learn more about this tactic and applying it to your content.
It’s often said that writing should aim be readable. Well, okay. What the heck does that even mean? What separates a readable blog from a technical resource or obscure think-piece? Get the rundown on readability here and how factors like sentence length, word choice, or tone influence content accessibility.
