Why do polarizing figures captivate us? Is it a human tendency to gawp at the bizarre? Or is it because these shameless personas tap into our desire to be entertained and revel in controversy? We believe it’s the latter—and marketers can leverage these same tendencies to attract, engage, and retain readership.
Marketing is a little like fishing. Do you cast a wide net or select the perfect lure for targeted results? Your strategy will feature both—and both will be driven by the same need for clear segmentation, targeted messaging, and a customer focus that aligns your content with their interests.
Focused re-branding can be just the thing to revitalize a lagging brand image. Whether you’re a marketer, a web designer, or a global manufacturer of military armament, choosing the right brand identity can go a long way toward keeping your products top-of-mind for buyers.
A couple years ago, the European Organization for Nuclear Research (CERN) made the largest discovery in the field that had been seen in over 40 years. Physicists proved the existence of the Higgs boson particle—more commonly called the God particle—that pretty much explains the entire universe. Exciting, right?
