A couple years ago, the European Organization for Nuclear Research (CERN) made the largest discovery in the field that had been seen in over 40 years. Physicists proved the existence of the Higgs boson particle—more commonly called the God particle—that pretty much explains the entire universe. Exciting, right?
Product labels aren’t just for standout shelf appeal. Dave’s Killer Bread is one of our favorite examples in how it emphasizes compelling narratives to connect and engage with its target market. As Dave says, “people love a good story, especially one of redemption.”
What separates engaging emails from those destined to live in unread obscurity? For B2B audiences, it comes down to respect, concision, and attention to detail. Remember, the shortest distance between two points is a straight line, even in communication.
What does Captain Kirk have to do with marketing? William Shatner’s role in Star Trek highlights some interesting notes on embracing change, pushing for more, and redefining yourself to meet the future head-on. Second star to the right and straight on ‘til morning.
