Readers are a fickle bunch with no time to waste on sloppy copy. In our experience, bad business writing often falls victim to one of several pitfalls that detract from your content’s authority, legitimacy, and relevance. Take a look at these all-too-common errors and rest easy knowing your messaging is on point.
The scariest thing in the world is spiders. The second scariest is poor content management. We can’t do anything about the first (and we’ve tried), but we CAN offer some simple tips for improving the accuracy, focus, and readability of your marketing material. Grab your pumpkin cider and read on.
Where do marketers draw the line between edgy and *too* edgy? A laid-back persona can bring both risks and rewards to brand perception. Get some tips on segmenting your audience and identifying which markets may appreciate more casual engagement.
Marketing is a little like fishing. Do you cast a wide net or select the perfect lure for targeted results? Your strategy will feature both—and both will be driven by the same need for clear segmentation, targeted messaging, and a customer focus that aligns your content with their interests.
