There’s nothing better than numbers for adding weight to your words. Data, statistics, and relevant formulas reinforce your content and add legitimacy to your claims—the ultimate “show, don’t tell” strategy for persuasive business communication. Read on for some quick tips on how to use numbers effectively throughout your content.
Is content a commodity? In a sense—but to call it a mere product would be a disservice to the research, effort, and sheer creative force that goes into well-written copy. For brands that want to distinguish themselves with thought leadership, considering the economics of content production is only the first step.
It’s often said that content should be driven by keywords, but shouldn’t the content itself be the one in the driver’s seat? Here, our CEO takes a deep dive into the state of content marketing in 2016 and offers practical tips for creating content that goes beyond conventional keyword-focused strategies.
A term once considered a slur has been reclaimed as a proud rallying cry: Nerd! Here, we’re examining the role that passionate fans have in shaping their niches, as well as quick tips for tapping into this energy to create more engaging and relevant messaging.
