Blogging quickly rose from an activity for hobbyists to a full-fledged marketing paradigm. Today, blogs form the foundation of many content marketing programs—and their potential value extends well beyond their initial publication. From authority to SEO, a great blog can boost the impact of your other offerings in some interesting ways.
It’s often said that writing should aim be readable. Well, okay. What the heck does that even mean? What separates a readable blog from a technical resource or obscure think-piece? Get the rundown on readability here and how factors like sentence length, word choice, or tone influence content accessibility.
Marketing on a shoestring budget? It’s more common than you think. Many companies have been burned by big marketing buys in the past and now prefer to keep things lean. In these cases, teams need to get creative and look for low-to-no cost ways to keep their pipeline moving. We recommend you start here.
Your call to action may just be the most important lever in your content marketing strategy. And here’s your first tip: it’s less about what you say and more about how you make them feel. Get an insider look on CTA creation and learn how to write callouts that inspire readers.
