Who decided that a “business” voice meant a “boring” voice? We don’t know where it started, but we know where it ends. Right here, today. Ditch the boring business lingo and connect with your readers as people first. Our rundown of business writing practices is a great place to begin.
It’s business 101: The more services you have, the more markets you can reach and the more value you can derive from each of your clients. It sounds great on paper, but in truth, it’s not easy to expand your service offerings.
Good writing lives and dies by the connection formed between author and reader. Writing in business settings is no different. In digital marketing, this concept manifests as UX writing: a unique type of outreach focused entirely on the reader’s experience. Learn more about this tactic and applying it to your content.
Want to turn one-off website projects into steady income? Selling them on maintenance or additional site builds isn’t the answer. Instead, we posit that designers can incorporate content generation as a way to develop long-term relationships with brands and provide continuous value that keeps your services top-of-mind.
