The new, more globalized international economy means more processes are outsourced and automated. We’re growing increasingly accustomed to Bangalore-based telephone customer service agents and cheaply made garments manufactured in foreign factories. With globalization also comes mobilization; larger and larger varieties of services are available online from desktop computer or mobile devices.
Brand perception. The God Particle. Profanity. How do these concepts connect? We’ll give you a hint: It has to do with the powerful statement you make by selecting the right—or maybe the wrong—typography for your deliverables.
Product labels aren’t just for standout shelf appeal. Dave’s Killer Bread is one of our favorite examples in how it emphasizes compelling narratives to connect and engage with its target market. As Dave says, “people love a good story, especially one of redemption.”
What separates engaging emails from those destined to live in unread obscurity? For B2B audiences, it comes down to respect, concision, and attention to detail. Remember, the shortest distance between two points is a straight line, even in communication.
