Focused re-branding can be just the thing to revitalize a lagging brand image. Whether you’re a marketer, a web designer, or a global manufacturer of military armament, choosing the right brand identity can go a long way toward keeping your products top-of-mind for buyers.
Google is often among the first to set and shape digital trends around search and security. Its 2014 update reflects a growing concern about the state of cybersecurity in a world dominated by hacking, data breaches, and international espionage. But are these updates really as helpful as they claim? Let’s take a look.
We all know what sells. Sex. Scandal. Salaciousness. And traditionally, there has been little room for this type of edginess in business communication. Things are changing, though, and a little courage in your content may be just the thing you need to reach your audience.
When the online realm is your workspace, you’re always chasing after some idea of “cool.” The constantly shifting Internet landscape means fads, ideas, slang, and even Fortune 500 companies flash hot for a brief moment and then burn out just as quickly.
