Focused re-branding can be just the thing to revitalize a lagging brand image. Whether you’re a marketer, a web designer, or a global manufacturer of military armament, choosing the right brand identity can go a long way toward keeping your products top-of-mind for buyers.
Google is often among the first to set and shape digital trends around search and security. Its 2014 update reflects a growing concern about the state of cybersecurity in a world dominated by hacking, data breaches, and international espionage. But are these updates really as helpful as they claim? Let’s take a look.
I will admit it – I am completely disinterested in reading anything that isn’t salacious, violent, incendiary or focused on weight loss. Frankly, I think all digital content should be dedicated to serial killer reporting and bariatric surgery success stories – even commercial financing blogs could surely incorporate violent offender mug shot slideshows in a tasteful manner.
Does your content play it safe? Or are you willing to break a few rules? Stepping outside the conventional norms of copywriting can give your brand that “corporate cool” edge that resonates so well with consumers—provided you don’t take things too far.
