Good writing lives and dies by the connection formed between author and reader. Writing in business settings is no different. In digital marketing, this concept manifests as UX writing: a unique type of outreach focused entirely on the reader’s experience. Learn more about this tactic and applying it to your content.
Want to turn one-off website projects into steady income? Selling them on maintenance or additional site builds isn’t the answer. Instead, we posit that designers can incorporate content generation as a way to develop long-term relationships with brands and provide continuous value that keeps your services top-of-mind.
Blogging quickly rose from an activity for hobbyists to a full-fledged marketing paradigm. Today, blogs form the foundation of many content marketing programs—and their potential value extends well beyond their initial publication. From authority to SEO, a great blog can boost the impact of your other offerings in some interesting ways.
It’s often said that writing should aim be readable. Well, okay. What the heck does that even mean? What separates a readable blog from a technical resource or obscure think-piece? Get the rundown on readability here and how factors like sentence length, word choice, or tone influence content accessibility.
