For many small businesses, managing all of the daily or routine tasks that are required to be successful can feel like an endless game of wack-a-mole. You only have so many hours in the day. Likewise, even if you’re well-funded, you have a finite number of staff that need to be allocated across a variety
Why do polarizing figures captivate us? Is it a human tendency to gawp at the bizarre? Or is it because these shameless personas tap into our desire to be entertained and revel in controversy? We believe it’s the latter—and marketers can leverage these same tendencies to attract, engage, and retain readership.
Who decided that a “business” voice meant a “boring” voice? We don’t know where it started, but we know where it ends. Right here, today. Ditch the boring business lingo and connect with your readers as people first. Our rundown of business writing practices is a great place to begin.
It costs money to make money, right? Not necessarily. While expanding services will always come with a cost, the right process improvements can free up time and resources to explore other possibilities in tandem. Get the best of both worlds by offloading marketing tasks to those purpose-built to make it happen.
