For many small businesses, managing all of the daily or routine tasks that are required to be successful can feel like an endless game of wack-a-mole. You only have so many hours in the day. Likewise, even if you’re well-funded, you have a finite number of staff that need to be allocated across a variety
Why do polarizing figures captivate us? Is it a human tendency to gawp at the bizarre? Or is it because these shameless personas tap into our desire to be entertained and revel in controversy? We believe it’s the latter—and marketers can leverage these same tendencies to attract, engage, and retain readership.
Who decided that a “business” voice meant a “boring” voice? We don’t know where it started, but we know where it ends. Right here, today. Ditch the boring business lingo and connect with your readers as people first. Our rundown of business writing practices is a great place to begin.
It’s business 101: The more services you have, the more markets you can reach and the more value you can derive from each of your clients. It sounds great on paper, but in truth, it’s not easy to expand your service offerings.
