With more than 30 years of hands-on experience, Dunamis Marketing accelerates the success of IT service companies using an innovative, agile B2B tech marketing process. The team prides itself on its in-demand marketing suite of services, including consulting, strategy, and content generation, focusing on elevating "good" brands into "great" ones that stand out as thought leaders in their field.
Dunamis' success meant a growing demand across all fronts, requiring it to scale its capabilities and capacity alike. The client’s diverse portfolio required an equally diverse content production strategy. Implementing Dunamis' bespoke strategy for each client meant having a content team that could not only be flexible enough to accommodate each client’s evolving needs while keeping production costs low but also be able to integrate well into the culture of critically assessing client needs and understanding how to utilize content strategy to meet those needs.
- Launch and maintain a complex, content-heavy marketing strategy.
- Improve content utilization rates to extend the value of marketing spend.
- Build relational equity to improve project management and speed up the client’s project acquisition.
B2B decision-makers who agree that case studies are a primary asset for developing thought leadership.
C-Suite decision-makers agree that thought leadership content has led them to purchase something they hadn’t previously considered.
Marketers who agree that case studies are the most important content asset for mid-funnel evaluation.
When engaging us, Dunamis made clear it wanted a content creation partner that could be more than just a content execution tool; it needed a partner that adopted its approach to client content strategy by being attentive to client messaging and adaptive to changing content strategy.
Our approach was to build a relationship with the Dunamis team and fundamentally understand their approach so we could not only adopt it, but also think the way they do when serving their clients.
Our approach was structured around three pillars, each meant to elevate the content lifecycle, deepen collaborative ties, and introduce adaptability at every stage of production:
- Segment high-performing content deliverables into flexible, reusable assets;
- Strengthen our partnership to produce relational equity;
- Apply flexible production across all phases of content delivery.
Relational Equity
Our team didn’t just deliver content; we became actively engaged in the client’s workflows across various stages of production. This participation gave us insight into preferred processes and allowed us to add value across each touchpoint; in essence, becoming a trusted consultant to the consultant. Over time, this equity established a relationship of mutual understanding that minimized the need for preliminary discussions and supported faster project turnaround.
Atomization Strategy
Words by a Pro implemented an atomization strategy to maximize the client's content utilization. We created versatile content assets that accomplished two goals: (1) Serve specific engagement to clients at various points in the marketing funnel, (2) through a reusable structure that can be easily adapted for other uses. This strategy not only reduced content production costs but also improved ROI by improving the extensibility and reusability of each content investment.
Agile Methodology
Words by a Pro’s content delivery features an agile process catering to each of the client’s content needs. Whether it was for case studies, white papers, blogs, or content design, each deliverable was supported by flexible scheduling where deadlines could be adjusted to meet changing requirements. We were also able to make strategic recommendations on process improvements for the client’s own marketing pipeline, allowing us to serve as full partners in the process.
