The client is a leading provider of SaaS-based data privacy and compliance solutions. Their mission is to simplify data privacy for businesses worldwide by providing comprehensive data privacy and consent management software tailored to global compliance regulations, such as GDPR and CCPA. To do so, they offer a lightweight plugin for generating custom cookie banners, consent logging, and the handling of data deletion requests, ensuring businesses of all sizes can maintain compliance with ease.
The client caters to a clientele well-versed in both technology and legal matters, making it particularly challenging to find content creators who can engage such informed audiences. Their initial forays into content production didn’t go as planned, suffering from bottlenecks and publishing delays.
The root of the challenge was twofold: a lack of content focus and poor publishing support. These foundational issues both made it harder to publish consistently and hindered the client's efforts to achieve significant returns from their marketing investments.
- Technical SME demands for content
- Bottlenecks in production
- Delays in publication
- Lack of control over process
- Poor process management and support
Revenue gain from applying exceptional content personalization tactics to marketing resources.
Marketers who agree that having a documented content marketing strategy leads to more effective content creation.
Top-performing content marketers who make thought leadership an organizational priority.
Our engagement was built on three strategic actions, each selected to optimize our client’s content operations and project management practices:
- Coordinate the expertise of our in-house staff with external experts to match subject matter expertise requirements;
- Draft long-form content and review existing materials to ensure all assets speak directly to the client’s audience;
- Overhaul project management processes by integrating cloud-based tools that simplify production and publication.
Expert Talent Acquisition
To bridge the expertise gap, we strategically combined the strengths of our senior in-house staff with the specialized knowledge of external Subject Matter Experts (SMEs). This ensured we always had expertise at the ready for coverage of any tech- and legal-related topics. Part of this process involves rigorous selection of SMEs through multi-stage engagements where content is reviewed by senior staff before new creatives are brought on-staff. By leveraging this rigorous process to identify top talent, we’re able to source and secure writing expertise to suit any client need.
Content Delivery & Engagement
Backed by a content team capable of serving the client's discerning market, we set to work on their content strategy by drafting a series of long-form content on industry compliance and new privacy technologies.
It was a successful engagement, and based on its results, the client’s team asked our editors to review a series of articles and update them with fresh data and insights. We energized each article with new statistics and updates that reflected the changing compliance landscape. This kept each content asset modern and up-to-date as a reference tool for prospects in the content marketing funnel.
Innovating Project Management
Throughout our engagement, our team spotted an opportunity to improve the client’s project management process. Their existing publishing process was disjointed, requiring multiple stakeholders to communicate across documents for each deliverable. We stepped in to suggest a more efficient process that could streamline content production and eliminate unnecessary barriers. By seamlessly combining live drafting and the dynamic progress tracking, we overhauled the client’s production cycle and tightened the bridge between initial drafts and final edits.
