What Are Pillar Pages?
Including pillar pages within your content marketing strategy allows your business to provide comprehensive resources to website visitors, improve SEO rankings, and drive more conversions. The secret is in the structure. Pillar pages leverage a tightly-organized hierarchy of information and internal links to help both readers and search engines find your pages. By doing so, you boost SEO value, the user experience (UX), and page organization, all by leveraging the resources you already have on-site.
Pillar Pages
Why Partner with Words by a Pro for your pillar pages?
Tap in-house subject matter experts
(SMEs) with experience in search-optimized content creation and inbound marketing best practices.
Improve your SEO authority
with a comprehensive and interconnected pillar page strategy favored by search engine crawlers.
Benefit from professional writing services
that give your marketing materials a persuasive edge.
Maintain project flexibility
with an agile creative team who can adjust parameters, deadlines, and schedules to support your pillar page’s evolution.
Enjoy seamless integration
with your existing processes. Our flexible approach ensures that all communications and deliverables are kept on the platforms of your choice.
Are you struggling to compete in the cutthroat world of search?
Get an edge over your competitors with innovative SEO tactics like pillar pages.
Pillar Pages
Boost Your SEO Authority
Pillar pages are designed for both readers and search crawlers, creating clear backend connections among topics. By interlinking topics in a logical way, you strengthen your keyword strategy and perceived brand authority on each topic - thus increasing your chances of ranking in organic search.
Increase Web Traffic
The clearer and more organized your content assets, the more likely it is that search crawlers will index pages appropriately and present your brand higher in organic search rankings.
Improve Conversion Rates
With a well-built inbound strategy behind you, more traffic means more conversions. Let pillar pages act as the central hub for brand research and make it easy for prospects to perform their due diligence.
Give Readers a Better Experience
With a well-designed pillar page, you demonstrate your expertise on a particular topic and show your visitors that you understand their needs and challenges. Plus, the intuitive organization of pillar pages means that readers can find the topics that interest them easily, keeping them more engaged and on-site longer.
Streamline the User Experience
Help readers find what they need and encourage them to explore the full library of content assets you have on offer.
Strengthen Content Organization
Organize your disparate content assets and materials into a thoughtfully-structured hierarchy that makes resources easy to find and maintain over time.
In-House Specialists for Pillar Page Design
Words by a Pro’s 100% in-house team includes technical writers, industry SMEs, transcriptionists, publication editors, and marketing strategists to help take your pillar pages to the next level.
Specialist Expertise
Get help with all aspects of pillar page creation, including ideation, outlining, and drafting, as well as comprehensive reviews that ensure relevancy to your target audience.
White Glove Service
Personalize your pillar page project. Our services range from consultative to fully hands-on, based on your desired level of engagement.
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Transform Your SEO Landscape with Pillar Pages
Master the art of structured, interconnected content. Dive into pillar page creation with Words by a Pro and carve out your domain of expertise in search rankings.