While the technology is still in the early stages of widespread social acceptance, some would say the future of advertising and marketing is an augmented one. In our digitally fueled business landscape, consumer immersion is shaping B2C creativity now more than ever, and it’s easy to see marketers taking advantage of the latest and quickest evolving platforms in immersive media: augmented and virtual reality.
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There is almost nothing as metaphorically, if not physically, painful as watching two people who don’t know what they’re talking about try to explain something to each other.
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22 12 2015
Explaining New Media to My Dad
More than a few times over the past year, in the midst of going down an Internet rabbit hole, I’ve wondered what my dad would make of all this. A world of information at my fingertips; searches that beget endless questions. He still had dial-up when he died. The pixelated outer space sound would ping through his small condo while he would wait to check the messages in his AOL account.
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Somewhere in the mid-1950s, a revolution in advertising took place. While previous business models relied primarily on supply side economics, the new age of advertising saw opportunities to generate demand through innovative marketing practices. The behavioral sciences slowly started to work their way into advertising agencies and businesses began to devote substantial portions of their budgets to product promotion.
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Recently, movers and pushers like Mark Zuckerberg and Bill Gates signed a declaration shooting for universal Internet access by the year 2020.
