15 11 2017
To suggest that fake news is novel, new, or a secret suddenly revealed is naïve. The intentional act of exaggerating content and spreading false information for a desired effect has been in practice since long before print was first pressed to paper. Fortunately, so too has integrity and a desire to encourage the advancement of an informed public.
Q: I’ve been trying to produce content that bolsters my online profile and optimizes my search engine rankings. I’ve studied nearly all of the online tips and incorporated the strategies of various thought-leaders into my own web content, but I haven’t seen any improvement. What gives?
08 08 2017
There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this assessment isn’t always too far off the mark.
11 07 2017
Anyone who’s been working in a digital-based industry for some time knows that User Experience (UX) is one of the hottest buzzwords around the office. Everything from website design to marketing campaigns is being constructed based on the principles of UX, which essentially focuses on making content easy to understand, access, and navigate for the consumer.