Q: What do landing the perfect job, finding your ideal mate, and winning friends all have in common?
A: They all require you to know how to market yourself.
Yes, it’s the reason people sweat interviews (and first dates), spend hours drafting cover letters, and even pay others to assemble their résumés — we don’t always know the best way to sell ourselves. Marketing yourself is an essential skill to get where you want to go, but the process is often easier said than done.
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Unless you’ve been under a rock, you know that good jobs are hard to find and the competition is stiffer than ever. However, to say that the methods used by companies and potential employees to find one another have changed a tad in the last ten years or so would be a gross understatement. The birth and evolution of social media have shattered the antiquated process of carefully crafting a résumé on a typewriter (with a bottle of Liquid Paper in hand, of course) and then pounding the pavement to hand-deliver it to as many companies as possible. With all facets of the job/employee hunt shifting to the interwebs, does the old-school, paper résumé still hold any relevance in today’s world?
