The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial number. What that translates into is a steep curve for competition on your New Year’s promotional offers. Luckily, there are some basic tips to help you stand out from the competitors.

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“Change is good. Let’s all hold hands and celebrate change.” —all of the Internets right around the start of a new year.

Right around the start of a new year, the Internets are abuzz with blogs about change. Myriad blogs, news articles, and social media statuses extoll the virtues of change and how to embrace it. For companies, change is a challenge to the status quo, and even good change—like landing a new client—often comes with its own set of challenges. What does the client want? How do you keep him happy? If I tell him I’m a 49ers fan, will he find someone else?

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