Marketing firms follow emerging demographics, so as Millennials transition from the spotlight to the steering wheel, the focus of the advertising industry will begin turning to upcoming generations.

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As they say, timing is everything. The second hand of an increasingly anachronistic analog clock ticks through each moment of our lives and stops for no one. There are the occasions where we wish we could will time to move faster and just as many that leave us wondering in dismay where it all went.

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There’s been much ado about the millennial generation for the past few years. Whether decrying the cohort’s fondness for selfies or analyzing its symbiotic relationship with mobile devices and the Internet, there’s a glut of judgments and think pieces that attempt to define the attitudes and behavior of those born between 1980 and the early 2000s.

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