I stared at my bowl of soup.
The floating fish head stared back.
As I locked eyes with the fishy compatriot that was supposed to be my dinner, the only thought in my head was:
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16 06 2015
The Dream of a Common Language
It may be a familiar trope in crime stories, but having a dead body in the trunk is a lousy selling point for an automobile. When Ford launched its ad campaign in Belgium, they wanted buyers to appreciate their excellent manufacturing and came up with the slogan “Every car has a high-quality body.” However translated into Dutch, one of Belgium’s three official languages, the ad became “Every car has a high-quality corpse,” which was less than persuasive. Thanks to a translation error, Ford’s new model sounded as if it was an accessory to a crime rather than something you’d willingly drive off the lot.
