Everywhere you look, advice on SEO marketing and increasing site traffic are all “blah blah blah” about the all-powerful content. How to improve your content. How to create engaging content. How what you thought was good content at one time is now no longer acceptable because of reasons. (And, on a related note, how to spiff up existing content.)

At the frontline of content creation stands blogging. Blogs started out as the business equivalent of a “Dear Readers,” but let’s be honest: most blog posts these days have almost nothing to do with actual writing anymore. They’re all about cross-marketing and the multimedia experience, or how many images to include and at what resolution and which designer can hook you up with a really swell infographic.

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