Branding Experts: No High Fructose Corn Syrup ’til You Right Your Creepy Courses!
With October 31st around the corner, it’s the perfect time to discuss a subject that’s near and dear to my heart: What happened to the apostrophe that used to live in Hallowe’en? And how long has it been missing?
For years, I thought I’d never find that charming throwback to Ye Olde Worlde punctuation, but then I’ll be darned if it didn’t turn up the other day gratuitously tacked on to the title of the Lands’ End catalog. At least, I think that’s the same one. Or maybe the Lands’ End bonus apostrophe is the rogue migrant that’s missing from Maurices clothing chain store, and has nothing to do with Hallowe’en at all.
