Rake up the excess on your old blog, and rake in new connections.

Rake up the excess on your old blog, and rake in new connections.

Ah, fall: my favorite time of year. I’m not a full-fledged drive-thru maven in yoga pants with an uncontrolled addiction to #PSLs, but I do love a touch of fall flavor. Interestingly, autumn is really a season of decay in some senses: the leaves wither and fall, the air turns colder, and warm ovens turn the harvest’s bounty into pie after pie.

Even though this season is about things falling away, it’s still impossibly joyful for many people. Perhaps it’s our collective recognition of the fact that when things wither and die, they will come back renewed after a winter of rest. Whatever it is, we can’t get enough of fall. And perhaps the world of business writing, copy, and marketing could use a touch a pumpkin spice.

Here are a few lessons we can all glean from some of fall’s most cherished pastimes and traditions. This is an excellent time of year to do a bit of “cleaning house,” just as we pack away the shorts and bring out the sweaters with October’s first chill.  

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