I used to think I was a great writer.

Of course, that was back in eighth grade, before I had any serious education or formal training in the craft. Back then, all it took to be a great writer (in my mind, at least) was a great vocabulary and a desire to cram big words into small thoughts.

Ahh, it was a simpler time. You can imagine my surprise when I received feedback in my first serious writing class.

I saw red. Lots of red.

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Here at Words by a Pro, we work with narratives. It’s our job to write stories surrounding brands. Orders often run along the lines of “informative but entertaining” or “professional but accessible.”

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Regardless of your political opinion, it’s safe to say 2017 has already been a year worth remembering. A controversial wave started rolling in last year, and the American people are surfing its surface around the web in all different directions.

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Visual content has taken over marketing campaigns, aided by advancements in technology and a continued drive by consumers to digest as much information as quickly as possible.

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