24 12 2018
A Christmas Twist: The 12 Days of Content
Greetings from Words by a Pro! We hope everyone’s enjoying the holiday season so far.
But if you’re like most folks, you’ve already had your fill of holiday cheer thanks to the nonstop barrage of Christmas music that comes post-Thanksgiving. We’ve all heard these holiday tunes in stores—in coffee shops—running through our heads nonstop—for nearly a month now.
Enough!
Logan Paul v. KSI fight ends in draw reports the BBC.
Yes, you read that correctly. The world renowned British Broadcasting Corporation provided minute-by-minute updates of an event precipitated by online beef between two of the world’s least likeable YouTube personalities: Britain’s favorite budding misogynist gaming vlogger KSI and esteemed Japanese corpse voyeur Logan Paul.
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EMERGENCY! Your clients want to try inbound marketing and are coming to you for help.
What do you tell them? That you’re not a marketer?
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15 11 2017
Content Marketing in a Fake News Era
To suggest that fake news is novel, new, or a secret suddenly revealed is naïve. The intentional act of exaggerating content and spreading false information for a desired effect has been in practice since long before print was first pressed to paper. Fortunately, so too has integrity and a desire to encourage the advancement of an informed public, particularly where tactics like content marketing are concerned.
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Remember back in the old days when a Yellow Pages listing and a well-placed advertisement in the newspaper were all it took to market yourself? If so, you’re definitely showing your age right now. But more importantly, if you haven’t already, forget the marketing tactics that you used in the 90s and 2000s. Marketing has changed, and if you want to adapt with it, you’re probably going to need to hop on that inbound train sooner than later. This means two things: Content marketing and SEO.
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There’s something terribly wrong with the current state of content marketing.
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Q: I’ve been trying to produce content that bolsters my online profile and optimizes my search engine rankings. I’ve studied nearly all of the online tips and incorporated the strategies of various thought-leaders into my own web content, but I haven’t seen any improvement. What gives?
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08 08 2017
The Key to Marketing Magic
There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this assessment isn’t always too far off the mark.
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While today’s world of content marketing isn’t as Wild West lawless as it used to be, it’s still safe to say the spectrum of options is long and varied. Whether your internal team handles your content needs (blogs, copywriting, etc.), you scour Fiverr looking for the most qualified candidate for one-off jobs, or you invest part of your budget into quality content marketing from a professional outside source, you get what you pay for.
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18 04 2017
What Makes a Good Call to Action
When was the last time that you were so moved by an advertisement that you were immediately interested in their product? That inspirational moment that motivated you to spend your money on a product was likely because they had a good Call to Action, or CTA.
