Writing content for use in inbound marketing inevitably intersects with the world of SEO. Keyword variations and backlink quality are two obvious points of contact, but many marketers don’t stop to consider that the placement of on-site content, and website page design as a whole, also plays a significant role in their website’s SEO value. It’s called writing with user intent in mind.
In most cases, you’re getting the biggest bang for your SEO buck by providing readers with the answer they want immediately, and then providing details after. Your goal is to understand what brought each reader to your page and then to hammer that value proposition home as early in the page as possible to fulfill that user’s purpose for coming to your page in the first place.