The weather is warm, the sky is the color of a bottle of Bombay Sapphire, and The Language Ninja is taking a break from her poolside Mango Colada Cooler to address some pressing language issues. She will then take a well-deserved nap. Let’s get cracking!
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A time-honored practice in writing is…let’s call it “borrowing.” You see someone else’s clever turn of phrase, a few words that perfectly describe what you’re trying to convey, a zinger pun, and you decide to use it in your own writing. Maybe you change the words around to fit your situation, or maybe you don’t, but it’s just harmless borrowing, right?
But borrowing can be a bit like eating Girl Scout cookies. Just a couple, you think, or maybe a few more—dang, those Samoas are good!—and pretty soon the whole box is gone.
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Can any business really exist without an online presence? This slightly existentialist question is really one of practicality rather than philosophy:
- 89 percent of consumers use search engines to learn more about businesses and the products or services they offer before making a purchase
- 71 percent of purchase decisions start out with an online search
- There are 100 billion searches conducted on Google every month
