The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial number. What that translates into is a steep curve for competition on your New Year’s promotional offers. Luckily, there are some basic tips to help you stand out from the competitors.

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Ah, the joys of youth – growing pains – remember swooning over your first crush from a folding desk? Sorting through your college picks with staggering anxiety, breaking curfew to spend time with your friends, and taking powerful life lessons from Lysol’s most recent ad campaign? Wait, was that just me?

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We’ve all had those insightful moments where a brilliant thought or idea rushes through our mind. It’s this time that we run to grab our pencil and paper and quickly jot down our fleeting thought. Did you ever feel like your brilliant idea became a complete flop once you put it into words? Sometimes it’s not our actual ideas that need tweaking, but rather the language we use to describe them.

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Visual content has taken over marketing campaigns, aided by advancements in technology and a continued drive by consumers to digest as much information as quickly as possible.

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If you lived through the peak years of Irish rock band U2, you may remember Bono as the band’s charismatic front-runner, creative genius, and global philanthropist extraordinaire. Alternatively, you may remember him as “that guy who spent most of a decade loudly repeating ‘yeah’ over melodramatic guitar riffs.”

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For over a decade, entrepreneurs have struggled to fully harness the continually expanding influence of social media. According to recent polls, about 28 percent of all online activity is dedicated to social media consumption, so it should come as no surprise that 93 percent of marketers use social media for business. The importance of social media presence is taken as a given, basically granted as your first topic in Marketing 101.

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Somewhere in the mid-1950s, a revolution in advertising took place. While previous business models relied primarily on supply side economics, the new age of advertising saw opportunities to generate demand through innovative marketing practices. The behavioral sciences slowly started to work their way into advertising agencies and businesses began to devote substantial portions of their budgets to product promotion.

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Exposure, attention and the inevitable backlash associated with social media in a digital age is now a never-ending public obsession.

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Blogging can be an insanely powerful tool in the business world today. As a human face for a company, a blogger,  armed with a unique and engaging voice, brings a built-in customer base who are already in love with the brand.

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Q: What do landing the perfect job, finding your ideal mate, and winning friends all have in common?

A: They all require you to know how to market yourself.

Yes, it’s the reason people sweat interviews (and first dates), spend hours drafting cover letters, and even pay others to assemble their résumés — we don’t always know the best way to sell ourselves. Marketing yourself is an essential skill to get where you want to go, but the process is often easier said than done.

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