Q: I’ve been trying to produce content that bolsters my online profile and optimizes my search engine rankings. I’ve studied nearly all of the online tips and incorporated the strategies of various thought-leaders into my own web content, but I haven’t seen any improvement. What gives?

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Blogging can be an insanely powerful tool in the business world today. As a human face for a company, a blogger,  armed with a unique and engaging voice, brings a built-in customer base who are already in love with the brand.

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