EMERGENCY! Your clients want to try inbound marketing and are coming to you for help.
What do you tell them? That you’re not a marketer?
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The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial number. What that translates into is a steep curve for competition on your New Year’s promotional offers. Luckily, there are some basic tips to help you stand out from the competitors.
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15 11 2017
Content Marketing in a Fake News Era
To suggest that fake news is novel, new, or a secret suddenly revealed is naïve. The intentional act of exaggerating content and spreading false information for a desired effect has been in practice since long before print was first pressed to paper. Fortunately, so too has integrity and a desire to encourage the advancement of an informed public, particularly where tactics like content marketing are concerned.
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08 08 2017
The Key to Marketing Magic
There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this assessment isn’t always too far off the mark.
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18 04 2017
What Makes a Good Call to Action
When was the last time that you were so moved by an advertisement that you were immediately interested in their product? That inspirational moment that motivated you to spend your money on a product was likely because they had a good Call to Action, or CTA.
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15 02 2017
Pop Culture Silver Linings
Here at Words by a Pro, we work with narratives. It’s our job to write stories surrounding brands. Orders often run along the lines of “informative but entertaining” or “professional but accessible.”
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Marketing firms follow emerging demographics, so as Millennials transition from the spotlight to the steering wheel, the focus of the advertising industry will begin turning to upcoming generations.
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While the technology is still in the early stages of widespread social acceptance, some would say the future of advertising and marketing is an augmented one. In our digitally fueled business landscape, consumer immersion is shaping B2C creativity now more than ever, and it’s easy to see marketers taking advantage of the latest and quickest evolving platforms in immersive media: augmented and virtual reality.
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05 07 2016
Copywriting Lessons from Trader Joe’s
Now, I know what you’re thinking. Trader Joe’s is doing some guerrilla marketing, isn’t it?
Don’t worry—the advertisers haven’t bought me yet. This has nothing to do with advertising and everything to do with me stumbling across some marketing materials that have plenty of copywriting lessons to share.
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If you lived through the peak years of Irish rock band U2, you may remember Bono as the band’s charismatic front-runner, creative genius, and global philanthropist extraordinaire. Alternatively, you may remember him as “that guy who spent most of a decade loudly repeating ‘yeah’ over melodramatic guitar riffs.”
