Colosseum Training Center
When personal trainer and certified CrossFit instructor Boris Sapone decided to start his own gym and training center, he knew he wanted a hard-hitting website to deliver the same impact as his workout routines.
Colosseum Training needed a totally different tone from other websites, one that reflected Boris’ passion about fitness without overwhelming the reader with overly technical information. Since he didn’t have an existing website to work from, we worked closely with Boris and his team to make sure we weren’t pulling any punches ourselves.
Once we got the basic site content in place, we continued working with Colosseum Training to produce entertaining and informative blogs that focus on pertinent subject matter and will keep his readers coming back for more. But hopefully not so entertaining that his clients stay home reading instead of hitting the gym.