Brevity has always been important in business. But with the advent of the Internet and the evolution of Web-based communication, the written word is, arguably, more important than ever before. That’s why Marek Biernacinski and his wife, Melissa, founded Words by a Pro in 2010.
Originally established as Edited by a Pro, the company’s services quickly expanded from editing to include writing, consulting and translating.
“With the proliferation of the Internet, I saw a lot of opportunity for writers and editors. Having a background in writing and editing, I at first wanted to help better the Internet through editing services — thus why the original company name was Edited by a Pro,” Marek said. “That quickly changed when existing clients who came to me for editing services began asking if I could just write the content to begin with.”
With Marek at the helm, Words by a Pro today serves as an outsourced writing and editing company primarily for Web programmers, marketing/public relations firms and SEO companies. As such, Marek and his team excel at becoming quick “experts” on subjects and industries across the board, writing and editing content in such a way that is both interesting to the reader and optimized for search engines.
“Content must be written with the reader in mind, because a website hit means nothing if it immediately bounces,” Marek said. “The way you do that is by really understanding your subject matter and your target market so that you can write content your market wants — no, needs — to see. That’s why we value our researching abilities so highly, and that’s what has made us so successful.”
A writer, editor and former journalist, Marek has an entrepreneurial spirit that runs in the blood. (His parents and grandfather are entrepreneurs as well.) Originally from Poland, he is bilingual – fluent in English and Polish. He has lived in the United States since 1986, in Las Vegas since 2000.
Marek currently serves as a member of the American Advertising Federation Las Vegas board of directors. Words by a Pro is a member of the Henderson Chamber of Commerce.
Holding a bachelor’s degree in communication studies, Marek attended the University of California, Davis and the University of Nevada, Las Vegas. In his spare time, he enjoys hiking, table tennis, skiing, going to the gym and reading pretty much anything.