Anyone who’s been working in a digital-based industry for some time knows that User Experience (UX) is one of the hottest buzzwords around the office. Everything from website design to marketing campaigns is being constructed based on the principles of UX, which essentially focuses on making content easy to understand, access, and navigate for the consumer.

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Web designers—stop us if you’ve heard this one. You pound the pavement and spend weeks marketing yourself to find new clients. You meet some prospects, negotiate rates, and eventually deliver the website build. And after the project is done? Poof—you never see that client again. Is there a secret sauce to keeping these clients around on a monthly basis?

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“Huh?” you may ask yourself. “I kinda remember hearing those words in high school English class, but I have no idea what they mean,” you may answer.

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The weather is warm, the sky is the color of a bottle of Bombay Sapphire, and The Language Ninja is taking a break from her poolside Mango Colada Cooler to address some pressing language issues. She will then take a well-deserved nap. Let’s get cracking!

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Blogs are the cornerstone of all content marketing campaigns. They’re short, sweet, and to the point—exactly what you need to capture a reader’s attention. But blogs are just one tool in the marketing utility belt. An effective content marketing strategy relies on structured content creation with each piece of material adding value, and reinforcing the value of the others.

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Have you ever been reading something and reached the end of a sentence, then had to start reading the sentence again because you forgot what it was about?  Do you think it was simply because it was a long sentence? Or were there other reasons?

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Ah, the joys of youth – growing pains – remember swooning over your first crush from a folding desk? Sorting through your college picks with staggering anxiety, breaking curfew to spend time with your friends, and taking powerful life lessons from Lysol’s most recent ad campaign? Wait, was that just me?

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While today’s world of content marketing isn’t as Wild West lawless as it used to be, it’s still safe to say the spectrum of options is long and varied. Whether your internal team handles your content needs (blogs, copywriting, etc.), you scour Fiverr looking for the most qualified candidate for one-off jobs, or you invest part of your budget into quality content marketing from a professional outside source, you get what you pay for.

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The basic workflow for web designers is simple.

You work with a client to establish a timetable, you receive the needed website materials (such as content and images), and you wrap it all up in a neat package. But what happens if your client doesn’t deliver those website materials in a timely manner?

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When was the last time that you were so moved by an advertisement that you were immediately interested in their product? That inspirational moment that motivated you to spend your money on a product was likely their call-to-action, or CTA.

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