15 Nov 2017
Content Marketing in a Fake News Era
To suggest that fake news is novel, new, or a secret suddenly revealed is naïve. The intentional act of exaggerating content and spreading false information for a desired effect has been in practice since long before print was first pressed to paper. Fortunately, so too has integrity and a desire to encourage the advancement of an informed public, particularly where tactics like content marketing are concerned.
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07 Nov 2017
Is It Okay to Use the Word Hopefully?
There remains debate about whether this adverb is appropriate or not. According to an NPR article, thirty years ago a few famous grammarians decided to “vilify” the word. Prior to this, so they say, the word was used without complaint. After three decades of debate, most of us are now confused.
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Remember back in the old days when a Yellow Pages listing and a well-placed advertisement in the newspaper were all it took to market yourself? If so, you’re definitely showing your age right now. But more importantly, if you haven’t already, forget the marketing tactics that you used in the 90s and 2000s. Marketing has changed, and if you want to adapt with it, you’re probably going to need to hop on that inbound train sooner than later. This means two things: Content marketing and SEO.
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Journalists, academics, and Wikipedia contributors have widely varying abilities to put together coherent sentences, but they all know this: Unless it’s a firsthand account, something stated as a fact, without a source to back it up, is merely an opinion.
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There’s something terribly wrong with the current state of content marketing.
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It’s business 101: The more services you have, the more markets you can reach and the more value you can derive from each of your clients. It sounds great on paper, but in truth, it’s not easy to expand your service offerings.
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Q: I’ve been trying to produce content that bolsters my online profile and optimizes my search engine rankings. I’ve studied nearly all of the online tips and incorporated the strategies of various thought-leaders into my own web content, but I haven’t seen any improvement. What gives?
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08 Aug 2017
The Key to Marketing Magic
There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this assessment isn’t always too far off the mark.
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Outsourcing is all about convenience. No matter the job, your outsourced service provider handles all the messy details and provides you with a polished product with minimal effort on your end.
We live by that philosophy at Words by a Pro by tailoring our outsourced writing services to be as hands-off and convenient as possible. But content production is only one part of a suite of white-label blogging services we offer to simplify content marketing for you:
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The cycle of personalize, automate, personalize, automate looks to be coming full circle again as brands and businesses try to bring a new degree of automation to customer service for the modern consumer.
