Greetings from Words by a Pro! We hope everyone’s enjoying the holiday season so far.

But if you’re like most folks, you’ve already had your fill of holiday cheer thanks to the nonstop barrage of Christmas music that comes post-Thanksgiving. We’ve all heard these holiday tunes in stores—in coffee shops—running through our heads nonstop—for nearly a month now.

Enough!

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As a marketer, you don’t need me to tell you how important mobile is for your marketing strategy.

Even back in 2016, users spent over 3 hours per day on their mobile devices. In the latter half of 2018, I’m willing to bet it’s even more.

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Need to figure out why nobody’s reading your content marketing? Maybe you should take a lesson or two from a YouTube-sponsored boxing match. Wait, what?

Logan Paul v. KSI fight ends in draw reports the BBC.

Yes, you read that correctly. The world renowned British Broadcasting Corporation provided minute-by-minute updates of an event precipitated by online beef between two of the world’s least likeable YouTube personalities: Britain’s favorite budding misogynist gaming vlogger KSI and esteemed Japanese corpse voyeur Logan Paul.

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If you are a professional writer in a corporate setting, and are extremely unlucky, you may be called upon to write policy and procedure (P&P) documents.

This is actually a good thing, for the company if not for you.

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I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even.

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EMERGENCY! Your clients want to try inbound marketing and are coming to you for help.

What do you tell them? That you’re not a marketer?

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First published Nov. 16, 2016. Updated Feb. 9, 2018.

Imagine a world without pop-ups, junk mail or blaring commercials in between your every waking breath, calming, quiet and peaceful. Lofty as it may sound, many of us are already pretty close to that vision, as we go through extensive lengths to avoid advertisement through subscriptions and services that offer ad-free experiences. However, as a consumer, there’s going to be some point where you want information about products and services that you’re considering purchasing and, as a business owner, you may be wondering how to capture the attention of an audience that’s making an increasing effort to block you out. As it would be, there happens to be a middle ground where consumers and businesses can willfully exchange valuable information to direct purchases: inbound marketing.

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Writing content for use in inbound marketing inevitably intersects with the world of SEO. Keyword variations and backlink quality are two obvious points of contact, but many marketers don’t stop to consider that the placement of on-site content, and website page design as a whole, also plays a significant role in their website’s SEO value. It’s called writing with user intent in mind.

In most cases, you’re getting the biggest bang for your SEO buck by providing readers with the answer they want immediately, and then providing details after. Your goal is to understand what brought each reader to your page and then to hammer that value proposition home as early in the page as possible to fulfill that user’s purpose for coming to your page in the first place.

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The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial number. What that translates into is a steep curve for competition on your New Year’s promotional offers. Luckily, there are some basic tips to help you stand out from the competitors.

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In the 1964 movie My Fair Lady, excruciatingly British phonetics professor Henry Higgins worries about the fate of the English language. “In America,” he observes, “they haven’t used it for years.”

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