The cycle of personalize, automate, personalize, automate looks to be coming full circle again as brands and businesses try to bring a new degree of automation to customer service for the modern consumer.

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Anyone who’s been working in a digital-based industry for some time knows that User Experience (UX) is one of the hottest buzzwords around the office. Everything from website design to marketing campaigns is being constructed based on the principles of UX, which essentially focuses on making content easy to understand, access, and navigate for the consumer.

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“Huh?” you may ask yourself. “I kinda remember hearing those words in high school English class, but I have no idea what they mean,” you may answer.

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The weather is warm, the sky is the color of a bottle of Bombay Sapphire, and The Language Ninja is taking a break from her poolside Mango Colada Cooler to address some pressing language issues. She will then take a well-deserved nap. Let’s get cracking!

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Have you ever been reading something and reached the end of a sentence, then had to start reading the sentence again because you forgot what it was about?  Do you think it was simply because it was a long sentence? Or were there other reasons?

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Ah, the joys of youth – growing pains – remember swooning over your first crush from a folding desk? Sorting through your college picks with staggering anxiety, breaking curfew to spend time with your friends, and taking powerful life lessons from Lysol’s most recent ad campaign? Wait, was that just me?

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While today’s world of content marketing isn’t as Wild West lawless as it used to be, it’s still safe to say the spectrum of options is long and varied. Whether your internal team handles your content needs (blogs, copywriting, etc.), you scour Fiverr looking for the most qualified candidate for one-off jobs, or you invest part of your budget into quality content marketing from a professional outside source, you get what you pay for.

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When was the last time that you were so moved by an advertisement that you were immediately interested in their product? That inspirational moment that motivated you to spend your money on a product was likely their call-to-action, or CTA.

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Q: What would you say are the most overused words from the past year? I nominate “pivot.”

Yes, the word “pivot” – a word that was previously only used in osteopathic and Jazz dance applications – has been tossed around quite brutally, particularly on cable news channels. The Ninja agrees that as an indication of a swift, smooth, and (ideally) imperceptible change in narrative, it is woefully inadequate.

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Perhaps your high school English teacher told you about style guides, but maybe you didn’t even come across them until college when your English Composition instructor informed you, “You must use MLA style or fail this course.”

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