15 11 2017
Content Marketing in a Fake News Era
To suggest that fake news is novel, new, or a secret suddenly revealed is naïve. The intentional act of exaggerating content and spreading false information for a desired effect has been in practice since long before print was first pressed to paper. Fortunately, so too has integrity and a desire to encourage the advancement of an informed public, particularly where tactics like content marketing are concerned.
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The cycle of personalize, automate, personalize, automate looks to be coming full circle again as brands and businesses try to bring a new degree of automation to customer service for the modern consumer.
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While today’s world of content marketing isn’t as Wild West lawless as it used to be, it’s still safe to say the spectrum of options is long and varied. Whether your internal team handles your content needs (blogs, copywriting, etc.), you scour Fiverr looking for the most qualified candidate for one-off jobs, or you invest part of your budget into quality content marketing from a professional outside source, you get what you pay for.
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Regardless of your political opinion, it’s safe to say 2017 has already been a year worth remembering. A controversial wave started rolling in last year, and the American people are surfing its surface around the web in all different directions.
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Visual content has taken over marketing campaigns, aided by advancements in technology and a continued drive by consumers to digest as much information as quickly as possible.
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While the technology is still in the early stages of widespread social acceptance, some would say the future of advertising and marketing is an augmented one. In our digitally fueled business landscape, consumer immersion is shaping B2C creativity now more than ever, and it’s easy to see marketers taking advantage of the latest and quickest evolving platforms in immersive media: augmented and virtual reality.
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Back in 2013, in response to a convention question, Wil Wheaton (yes, that Wil Wheaton) explained how he has grown to embrace and define the word “nerd.”
“When I was a little boy, people really teased me about [being a nerd] and made me feel like there was something wrong with me for loving those things. Now that I’m an adult, I’m a professional nerd, and the world has changed. I think we have realized that being a nerd is not about what you love but about how you love.
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In an increasingly digital business landscape, failing to have an online presence can make or break a company’s monetary momentum.
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Exposure, attention and the inevitable backlash associated with social media in a digital age is now a never-ending public obsession.
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Recently, movers and pushers like Mark Zuckerberg and Bill Gates signed a declaration shooting for universal Internet access by the year 2020.
