The cycle of personalize, automate, personalize, automate looks to be coming full circle again as brands and businesses try to bring a new degree of automation to customer service for the modern consumer.
11 07 2017
Anyone who’s been working in a digital-based industry for some time knows that User Experience (UX) is one of the hottest buzzwords around the office. Everything from website design to marketing campaigns is being constructed based on the principles of UX, which essentially focuses on making content easy to understand, access, and navigate for the consumer.
Web designers—stop us if you’ve heard this one. You pound the pavement and spend weeks marketing yourself to find new clients. You meet some prospects, negotiate rates, and eventually deliver the website build. And after the project is done? Poof—you never see that client again. Is there a secret sauce to keeping these clients around on a monthly basis?