“Huh?” you may ask yourself. “I kinda remember hearing those words in high school English class, but I have no idea what they mean,” you may answer.

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The weather is warm, the sky is the color of a bottle of Bombay Sapphire, and The Language Ninja is taking a break from her poolside Mango Colada Cooler to address some pressing language issues. She will then take a well-deserved nap. Let’s get cracking!

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Blogs are the cornerstone of all content marketing campaigns. They’re short, sweet, and to the point—exactly what you need to capture a reader’s attention. But blogs are just one tool in the marketing utility belt. An effective content marketing strategy relies on structured content creation with each piece of material adding value, and reinforcing the value of the others.

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