While the technology is still in the early stages of widespread social acceptance, some would say the future of advertising and marketing is an augmented one. In our digitally fueled business landscape, consumer immersion is shaping B2C creativity now more than ever, and it’s easy to see marketers taking advantage of the latest and quickest evolving platforms in immersive media: augmented and virtual reality.

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Now, I know what you’re thinking.

How much did Trader Joe’s pay him to write this?

Don’t worry—the advertisers haven’t bought me yet. This has nothing to do with advertising and everything to do with me stumbling across a great example of copywriting done right.

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